Recently I got this interesting email from Remit2India.com . For those who don't know it is a remittance and money transfer service owned by biggest newspaper company of India which has several diversified interests.
I recently got this offer email from them which landed into spam folder of my inbox. I never marked them spam and in fact I used to use their services till a few years back until their agents started harassing customers with mid night phone calls begging them to remit money. I just decided to analyse how companies which enormous marketing budgets and years of experience behind them can make glaring mistakes in email marketing. Here's this screen shot explaining what I mean ....
I recently got this offer email from them which landed into spam folder of my inbox. I never marked them spam and in fact I used to use their services till a few years back until their agents started harassing customers with mid night phone calls begging them to remit money. I just decided to analyse how companies which enormous marketing budgets and years of experience behind them can make glaring mistakes in email marketing. Here's this screen shot explaining what I mean ....
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